What if your PURL
could talk?
Introducing the first AI Virtual Insurance Agent.
PURLPal's conversational AI guide transforms and elevates your HealthSherpa or Sunfire PURL (or "Marketing URL"), escorting clients through everything from early interest to final enrollment. Sales close automatically, and your clients get the clear, stress-free experience they need to self-enroll with confidence.
Pal Makes Enrollment Radically Simple:
PAL READS PILL BOTTLES & INSURANCE CARDS
Clients can hold up their Medicare card or pill bottle. Pal reads it, instantly capturing necessary information to streamline the application and ensure accuracy.
PAL LISTENS & ANSWERS
Pal uses conversational AI to listen to your clients' questions and speak back with clear, easy-to-understand answers, making the process accessible and reassuring.
PAL FILLS OUT APPLICATIONS
After gathering all necessary details, Pal fills out the Medicare or ACA application on your PURL. No more tedious form-filling for your clients.
Is This Your Enrollment Season?
Endless Repetition
Wasting hours repeating deductibles, copays, and plan basics. Too busy explaining, not enough time selling.
Too much time on the easy ones?
Let AI handle basic enrollments. You'll be reminded of agent-only cases when you're actually selling.
Agent Burnout
The stress of meeting 15-hour days just to keep up, sacrificing your time and energy.
Meet Pal:
Your PURL's Friendly AI Guide
In a market this confusing, your clients need more than just a search bar—they need a true guide. Meet Pal, the friendly, intelligent AI at the heart of the PURLPal experience. An AI navigator, a video chat pro, an attentive, supportive enrollment partner that can listen, speak, and even see.





The Unfair Advantage for Top Producers.
Impress Every Client
Your PURL becomes a branded, white-glove experience tailored to each client. From their first click, they feel valued and confident, building the trust needed for a smooth enrollment.
Get Perfect Info, The First Time
Our voice-guided AI acts as a co-pilot for your clients, ensuring forms are filled out correctly. No more chasing down missing information or correcting costly application errors.
Enroll with Confidence
Protect your business and clients with PURLPal, a fully HIPAA-compliant platform built on enterprise-grade security. We handle the complex compliance details so you can operate with absolute certainty.
Reach Every Client
Never let browser issue kill a sale again. PURLPal delivers a flawless experience on Chrome, Edge, and Safari, ensuring your link works perfectly for every client, on any device, every single time.
The PURLPal Advantage:
By giving your clients an AI guide that can interact so naturally, you are providing the most accessible and effective enrollment experience on the market, designed to handle the complexities of the new 2026 rules.
Pal is more than a feature; it's the friendly, expert assistant that turns a confusing process into a confident self-enrollment decision; your PURL finally works.
Instant 24/7 Expert Guidance
Your clients get immediate answers to their Medicare and ACA questions, any time of day or night.
Simplified Enrollment Process
Pal walks clients through each step, reads their documents, and fills out forms automatically.
Higher Conversion Rates
Turn more leads into enrollments with AI that never sleeps and never loses patience.
"Just tell me who has the dental coverage I need!"
It's the simple question every client asks. While a standard PURL returns a confusing, jumbled list, PURLPal provides an instant, clear answer.
When your client asks about a specific benefit, our AI Guide doesn't just search—it analyzes, ranks, and displays the results in a simple, easy-to-understand grid.
This is more critical now than ever. With the elimination of the monthly SEP for many clients, their first choice needs to be the right one. PURLPal empowers them to compare intelligently and choose with confidence.
AI Analysis: Showing top 3 plans for "Dental"
Humana Dental Choice
Best OverallAetna Dental Plus
Cigna Dental Basic
Choose Your PurlPal Plan
First week free • Cancel anytime • 2 months free with annual billing
Step 1: Choose Your Product
PurlPal ACA
Perfect for agents focusing on Affordable Care Act enrollments
- AI-powered ACA enrollment assistant
- Real-time subsidy calculations
- Plan comparison tools
- Automated follow-ups
- First week trial
PurlPal Medicare
Comprehensive solution for Medicare enrollment specialists
- Medicare plan recommendations
- Part D prescription analysis
- Enrollment period tracking
- Client communication automation
- First week trial
Both ACA & Medicare
Complete solution supporting two different PURLs
- All ACA features included
- All Medicare features included
- Two separate PURL domains
- Unified dashboard
- Priority support
- First week trial
All plans include a 7-day trial. You won't be charged until after your trial ends. Cancel anytime.
What Agents Are Saying
Real feedback from agents who have simplified their workflow.

"The biggest difference is in my clients. They come to our conversations more prepared and less anxious. The AI guide is so patient and clear."
Sarah L.
Medicare & ACA Specialist, Texas
Ready for Your Best Enrollment Season Ever?
Stop the chaos. Eliminate the busywork. Start closing more deals with less stress.